Clarra
conscious beauty ingredient scanner
Conscious beauty ingredient scanner — The conscious-beauty scanner that reads what's really inside. Scan any beauty or personal-care product and get a plain answer — ingredient safety, cruelty-free and vegan status — before it ever touches your skin.
Part of the studio's beauty-tech products work.
Why it exists
"Clean", "natural" and "cruelty-free" are marketing words with no legal definition, and the safety net behind them is thinner than most shoppers assume — the US restricts only a handful of cosmetic ingredients where the EU restricts well over a thousand. That leaves people decoding INCI lists in the aisle, trusting a bunny logo that nobody polices, and guessing.
The conscious-beauty ingredient scanner turns that guesswork into a plain answer. Point your camera at a barcode, let it read the ingredient label on-device, and get separately-sourced badges for ingredient safety, cruelty-free and vegan status — each with a plain-language "why", no chemistry degree required. Safety facts stay free and shareable, so the useful part is never locked away.
What makes it different is focus and independence. It's beauty-only and women-first — not a food app with a cosmetics tab bolted on — and it's personalised to your skin and life stage, so a pregnancy, a sensitivity or a personal values line changes the verdict you see. Above all, no brand can pay for its score; the rating answers to the shopper, not the shelf. It's in active development and launching soon.
What it does
Barcode scan to instant ingredient breakdown
Cruelty-free and vegan verification
Plain-language safety, not marketing spin
How it works
Scan
Point your camera at the barcode on any beauty or personal-care product.
Read
Get an instant, plain-language breakdown of ingredient safety — no chemistry degree required.
Decide
See cruelty-free and vegan status at a glance, before it ever touches your skin.
Who it's for
- Shoppers who read every label
- People with sensitive skin or ingredient allergies
- Anyone avoiding animal-tested or non-vegan products
Common questions
- What can Clarra scan?
- Beauty and personal-care products — skincare, makeup, hair and body — by their barcode.
- When does Clarra launch?
- It's in active development and launching soon; the studio is finishing the ingredient database and verification pipeline.